Lured In

Lured In is a cozy idle tycoon game about running your own aquarium. Now with your grandpa retiring, it's up to you to take the reigns. Start from a rundown empty building, to a thriving fishing empire!

Fishing

Every good aquarium needs fish! Travel to different unique zones to catch fish for cash profit, or passive income. Take advantage of weather patterns, and try to find them all! Upgrade your equipment and complete minigames, and hope for a rare catch!

Show off Your Catch

Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!

Business Management

There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks and try to maximize your profits. Research new ways to squeeze every last penny out your customers and expand your shop. Once the dopamine train slows down, start fresh in a new location for unique and powerful upgrades!

Decorations and Outfits

Luckily there's something to do with all that extra cash. Buy decorations for your tanks and design them the way you want. Place down shop decorations, and customize the look and feel of your floors and walls too. Tired of that? Spice up the look of yourself with tons of unlockable cosmetics to become the aquarium manager you want to see in the world.